独立开发

1.1.1 📊 国内创作者变现平台对比

“产品发布”和“社群运营”两种模式

1.1.2 🌐 国际市场（Gumroad 的海外对手）

• Patreon (会员订阅)：海外订阅制模式的开创者，功能全面。Patreon是一个供内容创建者进行众筹的平台。它让创作者向赞助者以每件作品或定期获取资金。
• Podia (一站式平台)：集课程、会员、下载于一体，无交易手续费。
• Payhip (新手友好)：操作简单，自带税务处理功能。
• Sellfy (兼顾实体)：同时支持数字和实体商品销售。
• Stan Store (链接页变现)：通过个人链接页直接销售，操作简单。
• Zaap (一站式工具集)：将 Linktree、Gumroad 和 Mailchimp 功能合一，方便集中管理。
• Ko-fi (打赏+商店)：模式轻松，主打“请喝咖啡”式打赏。
• 小报童: 有全网粉丝 3000 以上或在一定领域有影响力的创作者门槛，且目前均为付费订阅机制
• 爱发电
• 知识星球

Note

1.2.1 概况

Pixeldrain 是由单人独立开发的文件存储与共享平台，其核心亮点是:

• 极速下载
• 无广告
• 注重隐私

1.2.2 盈利模式

付费订阅（核心收入）
获取保留时长、下载流量、下载速度等特权
用户自愿捐助（如通过 Patreon）
早期及成长期高度依赖 Patreon 平台的忠实用户捐赠来覆盖服务器和带宽成本
企业定制服务
针对需要大规模、自动化处理文件上传下载的开发者，提供付费的高频 API 访问权限。

成立于2015年6月

• 非开源项目，patreon显示月收入范围每月是$79490

潜在的受众群体巨大，文件分享是基础服务

1.2.3 相关链接

https://pixeldrain.com/

https://fornaxian.tech/

https://www.patreon.com/pixeldrain

1.3.1 Products that Ayush launched in a week 在一周内推出的产品

In the last few months, Ayush has built the following products within 7 days: 在过去的几个月里，Ayush 在 7 天内构建了以下产品：

• Indie Masterminds (mastermind group) 导师小组
• Blue Bird Essentials (Twitter course) 推特课程
• Copy OS (Copywriting course + Notion system) 文案课程 + Notion 系统
• Launch Like a Pro (swipefile) 专业启动 (swipefile)
• The User Interviews Playbook 用户访谈手册
• Maker Toolkit 创作者工具包
• Creator Hot Tips 创作者热提示
• Creator Profit Playbook 创作者盈利攻略
• The Landing Page Playbook 落地页攻略
  #+begin_quote

Ayush: Most of these are info/curation-based products because I have to keep the scope very narrow and actually ship the product in a week. A SaaS would take at least a month, even if I built it with NoCode.

Ayush：这些产品大多是信息/编辑类产品，因为我必须将范围保持非常狭窄，并且实际上在一周内完成产品的交付。即使我使用无代码工具构建，SaaS 产品至少也需要一个月的时间。 #+end_quote

So if you're counting, that's a mastermind group, a course, a system, a swipefile, a toolkit, a compilation of tips, and a toolkit. He's also got other courses, guides, ebooks, and a premium newsletter. And before he embarked on the 25x25, he also had a productized service and did some consulting work to keep the lights on.

所以如果你数一下，那包括一个智囊团、一门课程、一个系统、一个模板文件、一个工具包、一系列技巧，还有一个工具包。他还提供了其他课程、指南、电子书，以及一个高级订阅邮件列表。在他开始 25x25 项目之前，他还提供了一种产品化的服务，并做一些咨询工作来维持生计。

To date, he's made about $2K on Indie Masterminds and a total of $2K on everything else. Not F-U money¹ by any means, but respectable considering that each of these was built in a week, with little promotion after that week. In case you're wondering how he pays the bills, he saved up two years of runway before quitting his job.

截至目前，他在 Indie Masterminds 上赚了大约 2K 美元，在所有其他项目上总共赚了 2K 美元。这绝对不是 F-U 钱，但考虑到每个项目都是在一周内建成的，而且之后几乎没有推广，这已经相当可观了。如果你想知道他是如何支付账单的，他在辞职前已经积累了两年的运营资金。

More on how Ayush does it later. For now, here are some other options. 稍后更多关于 Ayush 的做法。目前，这里有一些其他选项。

Note

1.3.2 Other products with quick turnaround times 其他具有快速交付时间的商品

I did a little digging and found more options to add to the list. Of course, there are other options out there — and I'd love to hear your additions in the comments! 我做了些调查，发现了一些可以添加到列表中的选项。当然，还有其他选择——我很乐意在评论中听到你们的补充！

• Ebook/guides: Ayush made them, and you can too. They don't need to be overly long — I've read a few that are only 10 pages or so.

电子书/指南：阿尤什制作了它们，你也可以制作。它们不需要过长——我看过几本只有 10 页左右的。

• Guides: Ayush calls them "Playbooks", but whatever you call them, give people a succinct, actionable guide on how to do something that you've done successfully, or that you know a lot about.

指南：阿尤什称它们为"行动计划"，但无论你如何称呼，都要为人们提供一份简洁、可操作的指南，说明如何做那些你已成功完成或非常了解的事情。

• Newsletter: I'm personally building one right now and I've really enjoyed it. So far I've built it to 1100+ subs in 7 months without a following, and I'm about to launch the paid tier (though I'd advise doing it earlier). And it has brought me other opportunities as well, like being a weekly guest on a Youtube channel with 200K+ subscribers and a possible co-founding opportunity for an existing product.

通讯录：我目前正在自己搭建一个，并且非常享受这个过程。到目前为止，在没有任何粉丝的情况下，我已经在 7 个月内将其搭建到 1100 多个订阅者，并且即将推出付费层级（尽管我建议更早推出）。它也为我带来了其他机会，比如每周在订阅者超过 20 万的 YouTube 频道做客，以及一个现有产品的可能共同创立机会。

• Blog: If you go the blog route, you can monetize with ads, sponsors, or paywalling. Or you can just use it to build your brand and improve SEO.

博客：如果你选择博客路线，可以通过广告、赞助或付费墙来盈利。或者你也可以只用它来建立品牌和提升 SEO。

• Podcasts: Podcasts can run the gambit and to start one, all you have to do is talk. Growing it might not be so easy, though. Monetize through ads, sponsors, premium content, promoting your other products, or selling episodes as bundles (if you're established).

播客：播客可以涵盖各种主题，要开始一个播客，你只需要说话。不过，要将其发展壮大可能并不容易。可以通过广告、赞助商、高级内容、推广你的其他产品，或者将节目作为捆绑包出售（如果你已经有一定知名度）来盈利。

• Services: Ok, this isn't a product, but you can pretty quickly find clients who will keep the lights on for you as you build your product(s)

服务：好吧，这不是一个产品，但你可以很快找到客户，他们会为你维持运营，让你在开发你的产品时不必担心生计。

• Productized services: Even better (IMO) than providing services, is selling productized services. A productized service is just a service that is packaged and sold like a product, with explicit 'features' and a price tag. Making this work is all about systematization and processes so that you don't have to work as much as you would to provide a normal service. Just look at @brettwill1025 and his productized services business, DesignJoy, which is making a crazy $1.5M per year. By himself. Mind-blowing.

产品化服务：在我看来，比提供服务更好的方式是销售产品化服务。产品化服务就是像产品一样打包并销售的服务，具有明确的“功能”和价格标签。让这种方式起作用的关键在于系统化和流程，这样你就不用像提供普通服务那样投入大量精力。只需看看@brettwill1025 和他的产品化服务企业 DesignJoy²，这个企业每年就能狂赚 150 万美元。全靠他自己。令人惊叹。

• Swipe Files: This is essentially a collection of examples that can be used for inspiration. The collection could be marketing techniques, sales emails, good copy, you name it.

Swipe Files：这本质上是一个可以用于获取灵感的示例集合。这个集合可以是营销技巧、销售邮件、优秀的文案，等等。

• Toolkits: This is just what it sounds like — a list of tools (and sometimes instructions) to be used in a certain situation. Try to niche down. Ayush did one.

工具包：这听起来就是它本身的样子——一个在特定情况下使用的工具（有时附带说明）的清单。试着专注于某个细分领域。Ayush 就做了一个。

• Design assets: This may take a little longer, but I've seen indie hackers doing it. Provide design assets like icons, fonts, avatars, etc. as products.

设计资源：这可能需要稍长时间，但我见过独立开发者这样做。将图标、字体、头像等设计资源作为产品提供。

• Courses: If you've got some expertise (and I'll go out on a limb to say that everyone does), then you could condense your knowledge into a course and put it up on Udemy, Coursera, Gumroad, etc.

课程：如果你有一些专长（而且我会大胆地说每个人都有的话），你可以将你的知识浓缩成一门课程，并在 Udemy、Coursera、Gumroad 等平台上发布。

• Webinar: This tends to require a following, but a webinar is a quick way to make a few bucks. You don't even need to be the expert — you can give a cut to guests for sharing their experience. That'll have the added impact of bringing their audience to you. Side note: If you don't have an audience but you do have expertise, you can be the guest.

网络研讨会：这通常需要一定的追随者，但网络研讨会是快速赚取一些收入的好方法。你甚至不需要成为专家——你可以给嘉宾分享经验的报酬。这将产生额外的效果，将他们的受众带到你这里。附言：如果你没有受众但有专长，你可以成为嘉宾。

• Masterminds: As we saw above, Ayush did quite well on his mastermind, for which he charges $75. The beautiful thing about it is that since this is a group of peers, you'll get just as much out of it as the participants. All you need to do is get a group together, set the agenda, and moderate.

核心人物：如上所述，Ayush 在他的核心人物小组中表现相当出色，他为此收取 75 美元。它的美妙之处在于，由于这是一个同行小组，你将从中获得与参与者一样多的收获。你只需要组织一个小组，设定议程，并主持。

• Digital templates: This includes web banners, emails, documents, and so forth. 数字模板：这包括网页横幅、电子邮件、文档等。
• Website themes: This is pretty similar to templates, but it's a good one for designers. Just design a beautiful landing page and sell on a website builder or CMS.

网站主题：这和模板很相似，但它是设计师的一个好选择。只需设计一个漂亮的着陆页，然后在网站构建器或 CMS 上销售。

• Tutorials: People sell tutorials. With all the tutorials available on Youtube for free, I have a hard time believing that these are easy to monetize. But the fact remains that they are an option.

教程：人们出售教程。既然 YouTube 上已经免费提供了这么多教程，我很难相信这些容易变现。但事实是，它们仍然是一种选择。

• Ecommerce: Physical products probably aren't what most of us are looking to offer, but it's still a possibility. You can launch a store on Shopify in a day and spread the word on your socials. 电子商务：实体产品可能不是我们大多数人想要提供的，但它仍然是一种可能性。你可以在一天内在 Shopify 上开设一家商店，并在你的社交媒体上宣传。
• MVP: And, of course, if you're ready to get right into a piece of software, you can (and probably should) really, really winnow down your features, and launch a very limited version of your product. An MVP is an excellent way to get validation and start getting users. And though it depends on the product, I've heard it said that an MVP should take no longer than 30 days to build.
  最小可行产品：当然，如果你准备好直接进入软件领域，你可以（而且很可能应该）真的、真的大幅削减你的功能，并推出一个非常有限版本的产品。最小可行产品是获得验证和开始获取用户的绝佳方式。尽管这取决于产品，但我听说最小可行产品不应花费超过 30 天来构建。

1.3.3 What to do after building one 建造一个之后该做什么

Ayush always pre-launches to his Twitter following (~4500) with nothing more than a landing page. This is how he validates and (hopefully) gets presales. Ayush 总是在正式发布前通过 Twitter 向他的关注者（约 4500 人）展示一个登陆页面。这是他验证产品并（希望）获得预售订单的方式。

Ayush: When I launch, I give away the first seats for free by asking people to reply to my Tweet with an emoji to get the link to the product. Then I DM them the link. This brings in hundreds of replies which causes the algorithm to push the launch tweet to more and more people. Ayush：我发布时，会免费赠送首批座位，方法是让人们在回复我的推文中使用表情符号来获取产品链接。然后我会通过私信发送链接给他们。这会收到数百条回复，从而让算法将发布推文推送给越来越多的人。还有，不要被那大约 4500 名关注者吓跑。

Ayush: I used to think that I needed a huge Twitter audience or a large email list before I could start selling my products. But waiting too long before promoting your products can train your audience to expect free stuff, and then they'll never actually buy from you in the end. So be open from the start about why you're building a Twitter/email audience. And if your goal is to eventually monetize it in some way then you should start testing products from the beginning.

阿尤什：我以前认为在开始销售我的产品之前，我需要拥有庞大的推特受众或大量的邮件列表。但如果你在推广产品前等待太久，可能会让你的受众习惯于免费的东西，最终他们可能永远不会真正从你这里购买。所以从一开始就要坦诚地告诉他们你建立推特/邮件列表的原因。如果你的目标是最终以某种方式将其变现，那么你应该从一开始就测试产品。

1.3.4 How to grow your quick-to-market product 如何发展你的快速上市产品

Want to turn a profit in a week? Here's how Ayush does it: 想在一周内盈利吗？以下是 Ayush 的做法：

Ayush: I launch between Tuesday and Thursday because that's when Twitter has the most traffic. So my week starts on launch day. I plan the product, make a table of contents, decide on the bonuses that people will get, then set the product up on Gumroad with the pricing details and the copy. I schedule the launch tweet to go out later in the day. In it, I ask people to reply with an emoji to get it for free, as I mentioned earlier. And I set up my Twitter scheduler so when anyone replies with that emoji they will get a DM from me with a link to the product.

Ayush：我在周二到周四之间发布产品，因为那时 Twitter 的流量最大。所以我的周从发布日开始。我规划产品，制作目录，决定人们能获得的赠品，然后在 Gumroad 上设置产品，包括定价细节和文案。我安排发布推文在当天稍晚时候发布。在推文中，我要求人们回复表情符号来免费获取产品，就像我之前提到的。我还设置了 Twitter 调度器，当有人回复那个表情符号时，他们会收到我的私信，里面包含产品链接。

As the product gets initial sales I increase the price of the product. This helps me to decide on pricing, which I decide on after 2-3 updates. 随着产品开始获得初步销量，我会提高产品的价格。这有助于我确定定价，我通常在更新 2-3 次后做出最终决定。

The next day, I start working on the product. Assuming I have some validation, I start creating it. And by the weekend, I have a fair idea of what the product will look like in its final form. 第二天，我开始着手开发产品。假设已经通过了一些验证，我便开始着手创建。到周末时，我对产品最终形态已经有了一个比较清晰的构想。

I use Monday and Tuesday to do the final edits, and add more sections/bonuses that I may have missed. 我用周一和周二进行最后的修改，并添加一些可能遗漏的部分/额外内容。

I also promote the product in my newsletter, and talk about it on Twitter actively through the week — I try to build it in public as much as I can. This gives me more info on what's resonating and how can I improve the product. 我还通过我的新闻通讯推广产品，并在整个星期积极地在推特上讨论它——我尽可能地在公开场合进行开发。这让我获得了更多关于哪些内容引起共鸣以及如何改进产品的信息。

Finally, by Tuesday or Wednesday, I send a launch email to everyone who bought the product, thank them for their faith in me, and release the product officially on Gumroad. I also announce that is live via Twitter. 最后，在周二或周三，我会向所有购买产品的用户发送一封发布邮件，感谢他们对我的信任，并在 Gumroad 上正式发布产品。我还通过 Twitter 宣布产品上线。

But there are, of course, a million ways to grow a product. Check out Growth Bites for some ideas, but generally speaking, the best thing you can do is go where your target customers are hanging out, and contribute meaningfully. 当然，增长产品的方法有成千上万种。可以查看 Growth Bites 获取一些想法，但总的来说，你能做的最好的事情就是去你的目标客户聚集的地方，并做出有意义的贡献。

1.3.5 Thinking up ideas (and validating them) 构思想法（并验证它们）

Trouble coming up with ideas? I wrote about some ways to come up with ideas a while back. And of course, the venerable @csallen did too, with the most popular post in IH history. But here's what Ayush had to say: 想不出点子吗？我之前写过一些关于如何产生点子的方法。当然，睿智的@csallen 也写过，而且那篇文章是 Indie Hackers 历史上最受欢迎的文章。但 Ayush 是怎么说的：

Ayush: My ideas have mostly emerged from the conversations I've had with people I've met on Twitter and Indie Hackers. I've been having hundreds of conversations with people around the world thanks to this amazing community.

Ayush：我的点子大多来自我在 Twitter 和 Indie Hackers 上遇到的人的对话。这个惊人的社区让我能与世界各地的人进行数百次对话。

After every conversation I get a sense of what kind of product can help them, and I add it to my list in my Notion. 每次对话后，我都会感觉到什么样的产品能帮到他们，然后我会把它添加到我的 Notion 列表中。

I think folks should have a solid plan and a list of ideas they want to test out. But be serious about every launch. Your customers aren't there to validate ideas for you. They want to get their problems solved. Of course, if nobody pays, or just a couple of people pay then you can always apologize to them and refund the money. But don't make a product launch sound like an experiment. 我认为大家应该有一个明确的计划，并准备一个想要测试的点子清单。但要对每个产品发布认真对待。你的客户不是来帮你验证点子的，他们想要解决自己的问题。当然，如果没有人付费，或者只有几个人付费，你总是可以向他们道歉并退款。但不要让产品发布听起来像是一次实验。

There will be duds, of course. No way around that. So don't be too hard on yourself. 当然会有不尽如人意的情况，这是无法避免的。所以不要对自己太苛刻。

Ayush: Your idea gets brutally murdered by the market. That's hard to swallow, but important for all entrepreneurs to do. Ayush：你的想法被市场无情地扼杀。这很难接受，但对所有创业者来说都很重要。

1.3.6 Wrapping up 总结

Long story short, ship something. Do it quickly. Then keep shipping. Having more "buy" buttons on the internet is a great way to diversify and grow your brand. 简而言之，尽快推出产品。然后持续推出。互联网上拥有更多“购买”按钮是多样化和发展品牌的好方法。